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    How Programmatic DOOH Helps Retailers In Continually Unprecedented Times

    by Hannah Thompson December 6, 2022

    In this year’s crucial seasonal retail period, shoppers will be looking to save money, and nearly half are expecting bigger discounts. To deliver a pricing strategy that grabs consumers’ attention and drives sales, brands will need their campaigns to be highly targeted and agile. Whatever…

    Everything Else

    Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz

    by Hannah Thompson June 20, 2022

    Each passing day brings us a step closer to a fully realized metaverse, along with a slew of questions from marketers wondering how best to take advantage of this incredible new connected paradigm. Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re…

    In The News

    Tug works with Spendesk to Launch ‘Super Satisfying’ Creative Campaign – Putting People Before Product

    by Hannah Thompson May 23, 2022

    Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses, is bucking fintech marketing trends with the launch of a new creative campaign that focuses on the feeling Spendesk delivers over the features it provides. In Spendesk’s first-ever multi-market brand campaign, the European startup…

    In The News

    Comment: IPA Bellwether ad industry report 2022

    by Hannah Thompson April 14, 2022

    The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…

    In The News

    3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies

    by Hannah Thompson March 9, 2021

    The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…

    Advertising, Display Advertising, Internet Marketing, Media, Pay Per Click

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Tug’s Media Account Director shares her thoughts with DecisionMarketing.com about how algorithms are ruining ad creativity

    by Hannah Thompson October 21, 2020

    Tug’s Media Account Director Hannah Thompson follows her talk with MAD//Fest at DMEXCO @ Home 2020 by sharing her thoughts with DecisionMarketing.co.uk on How to beat the algorithms and let ad creativity shine

    In The News

    How To Future-Proof Your Media Plans In The Wake Of COVID-19

    by Hannah Thompson June 29, 2020

    Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…

    Advertising, Media, Out Of Home

    Building a Brand When Your Audience is Under Lockdown

    by Hannah Thompson April 16, 2020

    COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a challenge for brands and media buyers it also throws up so many opportunities. What customers want from brands now is…

    Media

    Tug’s programmatic account director Hannah Thompson shares her predictions for 2020

    by Hannah Thompson December 5, 2019

    When ExchangeWire approached Tug for input on our predictions for CV, TV and Streaming, Hannah Thompson shared her thoughts. Read her predictions around multi-screen use: Predictions 2020: TV, CTV & Streaming

    In The News
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    Latest

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