How To Future-Proof Your Media Plans In The Wake Of COVID-19
Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…
Building a Brand When Your Audience is Under Lockdown
COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a challenge for brands and media buyers it also throws up so many opportunities. What customers want from brands now is…
When the cookie crumbles
The Information Commissioner’s Office (ICO) has published new guidance on the use of cookies, which could impact digital marketers and website owners in several ways. What are cookies? Cookies are small pieces of information which online services provide when users visit them. Software on your…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
Google Announces Addressable TV Solution
With the meteoric rise of programmatic advertising in the last 10 years, it was inevitable that TV would finally get the treatment. With an increasing number of devices being used to watch television and advertisers no longer happy with purchasing placements based on wide ranging…
Channel 4 & Programmatic TV: Will it Work?
With 2015 being hailed the “year of video”, the rise in discussion of programmatic TV in recent months has been meteoric, with launches finally reaching the UK. Channel 4 announced recently that they were launching their own, programmatic-direct buy inventory on their Samsung TV app,…
Introduction to Ad Fraud
Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…
Analysing the Google Heat Map for 2014
Google’s algorithm has changed dramatically since 2005, but there hasn’t been a comprehensive study into user behaviour since. Recently, Mediative undertook that task and discovered some important changes to the way that users interact with a SERP which may have a profound impact on the…