Comment: IPA Bellwether ad industry report 2022
The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…
3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies
The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Tug’s Media Account Director shares her thoughts with DecisionMarketing.com about how algorithms are ruining ad creativity
Tug’s Media Account Director Hannah Thompson follows her talk with MAD//Fest at DMEXCO @ Home 2020 by sharing her thoughts with DecisionMarketing.co.uk on How to beat the algorithms and let ad creativity shine
How To Future-Proof Your Media Plans In The Wake Of COVID-19
Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…
Building a Brand When Your Audience is Under Lockdown
COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a challenge for brands and media buyers it also throws up so many opportunities. What customers want from brands now is…
Tug’s programmatic account director Hannah Thompson shares her predictions for 2020
When ExchangeWire approached Tug for input on our predictions for CV, TV and Streaming, Hannah Thompson shared her thoughts. Read her predictions around multi-screen use: Predictions 2020: TV, CTV & Streaming
When the cookie crumbles
The Information Commissioner’s Office (ICO) has published new guidance on the use of cookies, which could impact digital marketers and website owners in several ways. What are cookies? Cookies are small pieces of information which online services provide when users visit them. Software on your…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
Google Announces Addressable TV Solution
With the meteoric rise of programmatic advertising in the last 10 years, it was inevitable that TV would finally get the treatment. With an increasing number of devices being used to watch television and advertisers no longer happy with purchasing placements based on wide ranging…
