The term ‘social media ambassador’ has gained traction recently and is set to make even more waves in 2015. For those of you scratching your heads over this term, a social media ambassador (SMBA) is someone who represents and champions a company in a positive…

There were heaps of great talks during last week’s Social Media Week but one that really resonated with me was a talk about ‘marrying social with events’ which was hosted by Eventbrite UK. The powerful impact of a live event one physically attends, in combination…

As more brands realize that social media marketing isn’t an option any longer but a necessity, it’s becoming increasingly difficult to rise above the noise and stand out amongst competitors. Brands are finding that they need to go the extra mile to effectively connect with…