Getting privacy right in a first-party data world
With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…
Turning good paid media into great paid media
Furqan Wasif explains how marketers can turn good paid advertising campaigns into great ones using improved account structure, captivating copy, keywords, tracking and communication. What makes your paid search campaigns great as opposed to just being good? How do you know that your agency partner…
Tug’s Head of Paid Media AU, Furqan Wasif gives adnews.com.au his 2021 marketing predictions
“2021 will be the year that defines how we move on from cookie-based tracking to a viable industry wide (and transparent) cookieless solution. With changes to the most popular browsers coupled with the increasing emphasis on privacy (both by regulatory bodies and individual web users),…
What the Changes to Google Ads Search Term Report Visibility Mean for Your Business
“Ah, Google is at it again!” or so it goes across thousands of offices around the world every time Google changes a functionality in Google Ads. The collective groan or sigh is in anticipation over how the new changes will affect performance, costs, KPIs, etc….
