Future of Display Advertsing
Socially Integrated Banner Ads The PepsiCo Brand ‘Mountain Dew’ was the first to stick social signals in ads back in October last year, with a Facebook ‘Like’ button. Web users were able to “like” Mountain Dew within a banner ad appearing on a host of…
Happy Birthday AdWords!
AdWords celebrates its 10th birthday having been launched a couple of years after the mighty Google was founded. To help celebrate how it has grown and how we as advertisers have helped shape it, users are being asked to create a short (three minutes or…
Google Boost launched for local business ads
A new ad format for local business was launched today (only for businesses in San Francisco, Houston and Chicago at present). Currently in beta, this adwords programme auto-generates search ads so in addition to the basics (company name, address etc), Google Boost can include a…
Tug are finalists for DMA’s Best Use of Search!
Excellent news for all concerned this morning….we have just been notified here at Tug HQ that we are through to the finals of the DMA’s Best Use of Search with our campaign for The Dungeons! Well done team and acceptance speeches at the ready!!
Advertising Standards Agency Extension Update
Back in September, we reported that the ASA was going to extend its influence in the digital media remit. Currently it covers all online ads in the paid for space, making sure ads are legal and truthful etc. From March 2011 the remit will be…
Google Instant #2….the announcement!
Yesterday Google unveiled Google Instant. Lots of figures and statistics were thrown around such as it takes 9 seconds to type in a search query and another 15 seconds to choose which result to open. Google Instant aims to put a rocket under those figures…
Time’s 50 Best Websites
Time unveiled its 50 Best Websites list this week. I love this stuff as there is always an unknown or two that creeps in there. Very surprised about the social media list though…no Foursquare in sight – totally gazumped by Gowalla.
Social Media Strategy for Retailers
Social media has been an influencing factor in many retailers e-commerce strategies this year, with many giving their sites a social make over by adding reviews, Q&As and forums. For retailers, social media’s value comes mainly in the form of referrals and relationship building. I…
Foursquare…are you on it yet?!
Foursquare, the location-based social media site, has now been around for over 6 months, but has it shaped up to expectations as the new kid on the social media block? If you are thinking ‘Four what?!’, then let me re-cap… Foursquare is a geo-location based…
IKEA promotes their furniture collection in subways!
No really, they are. Bonkers…that’s really the only way to describe IKEA’s interactive advertising in Paris. It’s creative certainly and least you can wait for a train in comfort! London next?
