IPA Bellwether Report – industry reaction
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…
Returning to the High Street – Why The Future of Retail is ‘Phygital’
Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months. Now, with non-essential shops opening…
Tug’s UK Managing Director, Faye Daffarn features in LinkedIn’s “Editor’s Picks”
“Balancing child-care and home-schooling during lockdown, while also keeping on top of my role as MD at a very busy agency, is one of the hardest tasks I’ve ever undertaken. If I pay more attention to work, I feel guilty that my kids aren’t getting…
Tug’s UK Managing Director, Faye Daffarn gives her response to the IPA Bellwether Report Q4 2020
Following the release of the latest IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020.
Lockdown on the high street: The effects of Covid-19 on small businesses
While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now. Almost every business has suffered, from big department stores to takeaways to shoe repairers….
Tug’s UK Managing Director Faye Daffarn speaks to digitalstrategyconsulting.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
Tug’s UK Managing Director Faye Daffarn speaks to netimperative.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
Tug’s UK Managing Director, Faye Daffarn gives her opinion on what the UK’s second lockdown means for advertising
We find ourselves in a new digital future that has been embraced by many as the new normal, but businesses must see through the eyes of their consumer, and question what digital transformation actually means for their business Tug’s UK Managing Director, Faye Daffarn gives…
Tug’s UK Managing Director, Faye Daffarn Gives Her Response To The IPA Bellwether Report Q3 2020
Following the release of the Q3 2020 IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK
The really big Big Trak
If you want to admit your age we’ll have a show of hands as to who remembers Big Trak ?! I vaguely remember my brother getting far too excited about a programmable electric vehicle that sort of resembled a tank in the early 80s….