As e-commerce gets cool, brands need smart shoppable strategies
Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye…
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron variant, 6.1% of companies raised…
How do you solve a problem like… Covid staff shortages?
Each week, The Drum ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, The Drum considers how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19. With the advent of the Omicron variant…
IPA Bellwether Report – industry reaction
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…
Returning to the High Street – Why The Future of Retail is ‘Phygital’
Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months. Now, with non-essential shops opening…
Tug’s UK Managing Director, Faye Daffarn features in LinkedIn’s “Editor’s Picks”
“Balancing child-care and home-schooling during lockdown, while also keeping on top of my role as MD at a very busy agency, is one of the hardest tasks I’ve ever undertaken. If I pay more attention to work, I feel guilty that my kids aren’t getting…
Tug’s UK Managing Director, Faye Daffarn gives her response to the IPA Bellwether Report Q4 2020
Following the release of the latest IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020.
Lockdown on the high street: The effects of Covid-19 on small businesses
While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now. Almost every business has suffered, from big department stores to takeaways to shoe repairers….
Tug’s UK Managing Director Faye Daffarn speaks to digitalstrategyconsulting.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
Tug’s UK Managing Director Faye Daffarn speaks to netimperative.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
