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    As e-commerce gets cool, brands need smart shoppable strategies

    by Faye Daffarn February 15, 2022

    Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye…

    In The News

    IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth

    by Faye Daffarn January 20, 2022

    The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron variant, 6.1% of companies raised…

    Everything Else, In The News

    How do you solve a problem like… Covid staff shortages?

    by Faye Daffarn January 11, 2022

    Each week, The Drum ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, The Drum considers how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19. With the advent of the Omicron variant…

    In The News

    IPA Bellwether Report – industry reaction

    by Faye Daffarn April 15, 2021

    We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…

    In The News

    Returning to the High Street – Why The Future of Retail is ‘Phygital’

    by Faye Daffarn April 11, 2021

    Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months.  Now, with non-essential shops opening…

    Everything Else

    Tug’s UK Managing Director, Faye Daffarn features in LinkedIn’s “Editor’s Picks”

    by Faye Daffarn March 9, 2021

    “Balancing child-care and home-schooling during lockdown, while also keeping on top of my role as MD at a very busy agency, is one of the hardest tasks I’ve ever undertaken. If I pay more attention to work, I feel guilty that my kids aren’t getting…

    In The News

    Tug’s UK Managing Director, Faye Daffarn gives her response to the IPA Bellwether Report Q4 2020

    by Faye Daffarn January 21, 2021

    Following the release of the latest IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020.

    In The News

    Lockdown on the high street: The effects of Covid-19 on small businesses

    by Faye Daffarn January 12, 2021

    While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now.  Almost every business has suffered, from big department stores to takeaways to shoe repairers….

    Everything Else

    Tug’s UK Managing Director Faye Daffarn speaks to digitalstrategyconsulting.com about the IPA’s latest Bellwether report

    by Faye Daffarn January 8, 2021

    “The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…

    In The News

    Tug’s UK Managing Director Faye Daffarn speaks to netimperative.com about the IPA’s latest Bellwether report

    by Faye Daffarn January 8, 2021

     “The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…

    In The News
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    The Impact of Changing Consumer Behaviour on Insurance Brands
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