Bixby might be our new BFF but will the friendship last?
A few weeks ago, Samsung introduced us to Bixby, an AI system making its debut in the new Galaxy S8. It’s being touted as the latest in virtual assistant software, and can do everything from taking a selfie to displaying a video on TV. Although Bixby’s only…
Happy Social Media Day!
All around the world, from Denver to Barcelona to Costa Rica to India, people are celebrating Social Media Day – a day to celebrate, acknowledge and discuss the impact social has had on our lives and our communities. Started back in 2010 by Mashable, it’s…
Tug Life II, Day 3: ‘Retail sees its future in good deeds and death metal’
For those who couldn’t make it to today’s Tug Life II session on the future of digital in the retail industry, here’s what you missed: The ROI of M&S’s good deeds, the value of Costa’s collaborative innovation and the now-you-mention-it parallels between Nectar promotions and…
Tug Life II, Day 2: ‘A flood of data and a fickle market – insights and challenges of modern consumers’
In case you weren’t able to make it to yesterday’s Tug Life II session on understanding audiences, here are some key highlights: Real-time data is delivering unprecedented insights into our retail journeys, personalities and shopping habits – even if only to confirm that marketing is more challenging than…
Tug Life II, Day 1: “Digital has made us mental”
In case you weren’t able to make it to our first session of Tug Life II, here are some key highlights: Technology that ignores our humanity threatens our creativity and health, according to speakers at the debut session of Tug Life II this morning. Pete Trainor of…
Facebook got me feeling like….
Surely we’ve all seen it by now: Facebook is allowing us to truly ~feel~ things with their new Reactions. Thanks to last month’s long-awaited update, now we can react to a post – on desktop and mobile – with Love, Haha, Wow, Sad and Angry…
A simple New Year’s resolution for marketers
Even though we are already into the swing of 2016, we believe it’s never too late to make a new resolution, especially when it will help us do our jobs better. (Side note: we shouldn’t need the excuse of a changing calendar to improve ourselves,…
Why Content is a Waste of Time
It all begins with the ‘why’. Ever caught yourself wondering: why am I reading this? Why am I writing this? If this sounds familiar, then it’s simple: you’re wasting your time. You’re wasting your resources, wasting your copywriter’s precious time, wasting your audience’s attention. Whatever…
The Death of the Written Word?
The Death of the Written Word? With the internet awash in videos, images, infographics and other forms of data visualisation, it may seem like the age of the written word has gone. The common sentiment seems to be that visual content is the only way…
The Story So Far on the Latest Google Panda Update
Anyone outside the SEO community may wonder why everyone in the SEO community is talking about pandas. We aren’t all suddenly obsessed with the cuddly giants, although yes, they are adorable and worth discussing. We’re talking about pandas because we’re talking about Google’s latest Panda update. A…
