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    EXCLUSIVE – Experts question YouTube Shorts

    by Emily Knox July 21, 2021

    Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…

    In The News, Social & Content

    The cookie is crumbling – your creative better take the biscuit

    by Emily Knox June 2, 2021

    After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…

    Advertising, Social & Content

    Tug’s Head of Social & Content, Emily Knox Gives financialit.net Her Opinion On What Reddit Rebels Can Teach Fintechs About The Power Of Social Alliance

    by Emily Knox March 29, 2021

    “For fintech players striving to stand out in an ever-more crowded space, the Gamestop stock battle offers a valuable lesson. As well as underscoring the huge power of social media, this tale of Reddit rebellion highlights the potential for fintechs to boost their online attention by gaining…

    In The News

    Sell The Solution, Not The Software: A guide to creating better SaaS creative content

    by Emily Knox February 19, 2021

    This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…

    Advertising, Internet Marketing, Social & Content

    Why is everyone talking about Clubhouse?

    by Emily Knox February 10, 2021

    What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…

    Advertising, Everything Else, Influencers, Internet Marketing, Media, Social & Content

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    Why Is Facebook Threatening To Pull Out Of Europe?

    by Emily Knox September 24, 2020

    Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…

    Advertising, Everything Else, Social & Content

    Brands & #BlackLivesMatter – how companies have navigated a shift in culture

    by Emily Knox June 24, 2020

    Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…

    Everything Else, Internet Marketing, Social & Content

    Staying positive through a crisis. Making a difference on Social Media.

    by Emily Knox March 20, 2020

    The Coronavirus Outbreak Is Happening People are panicking and stockpiling – but in many cases, they are coming together more than ever before and creating positive news stories with acts of care and generosity. This is a dark and uncertain time for companies as well…

    Social & Content

    Brands who still think social media is reserved for young people are as outdated as MySpace

    by Emily Knox November 21, 2019

    Our head of Social & Content Emily Knox has written about the rising tide of influencers aged 50+ for Media Post. Why Brands Should Re-Think Their Influencer Marketing Strategies

    In The News
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