EXCLUSIVE – Experts question YouTube Shorts
Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…
The cookie is crumbling – your creative better take the biscuit
After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…
Tug’s Head of Social & Content, Emily Knox Gives financialit.net Her Opinion On What Reddit Rebels Can Teach Fintechs About The Power Of Social Alliance
“For fintech players striving to stand out in an ever-more crowded space, the Gamestop stock battle offers a valuable lesson. As well as underscoring the huge power of social media, this tale of Reddit rebellion highlights the potential for fintechs to boost their online attention by gaining…
Sell The Solution, Not The Software: A guide to creating better SaaS creative content
This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020
Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Staying positive through a crisis. Making a difference on Social Media.
The Coronavirus Outbreak Is Happening People are panicking and stockpiling – but in many cases, they are coming together more than ever before and creating positive news stories with acts of care and generosity. This is a dark and uncertain time for companies as well…
Brands who still think social media is reserved for young people are as outdated as MySpace
Our head of Social & Content Emily Knox has written about the rising tide of influencers aged 50+ for Media Post. Why Brands Should Re-Think Their Influencer Marketing Strategies
