Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020
Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Staying positive through a crisis. Making a difference on Social Media.
The Coronavirus Outbreak Is Happening People are panicking and stockpiling – but in many cases, they are coming together more than ever before and creating positive news stories with acts of care and generosity. This is a dark and uncertain time for companies as well…
A day in the life of… Emily Knox, Head of Social & Content
No two days are the same at Tug agency, as our head of social & content Emily Knox attests in her interview for Econsultancy. Find out what a day in the Tug London office looks like from Emily’s perspective.
You take your first bite with your eyes: How Instagram has changed the way we eat
This week I attended the Eater Talks session at the Ace Hotel on how Instagram has changed the way we look at dining experiences. Led by the Eater Editor, Adam Coghlan the panel was made up of food writers George Reynolds and Felicity Spector and…
Navigating your way to influencer success
If you’ve worked with influencers over any period of time, you’ve probably experienced the good, the bad and the very ugly indeed. This blog post, which I have based on a presentation I gave to the ISBA Communications Procurement Action Group on 16 November 2017,…
Facebook’s F8 conference: What you need to know
Facebook announced a lot of new products at their annual developers’ conference last night. Here is a quick round up of the key points. The focus of the event was around augmented reality and virtual reality, with Facebook continuing to develop their offerings in these…
Facebook to introduce video autoplay with sound
The silent, subtitled movie trend which has pervaded Facebook over the last couple of years may be coming to an end as the social network announced today their plans to introduce audio to autoplay video before the end of the year. Facebook has justified their…