Media Week 30 Under 30 2022 winners: Emily King
? We know she is amazing, now the whole world knows that too! ? Join us in congratulating Emily King for being included in Campaign’s Media Week 30 under 30. Emily King was promoted to commercial director in 2019, responsible for agency growth in the UK, and…
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages…
The performance marketing agencies leading the way post pandemic
Hearing 100s of agency propositions, case studies, client stories and industry gossip each year, coupled with the fact that as a business we run 160+ pitches annually, and meet 100s of brands looking to find new agency partners at our speed-dating events, I wanted to create a series that gives an honest view…
Going Green and ‘Phygital’ for the Retail Golden Quarter
In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative ‘Golden Quarter’ shopping season, positive…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients. Read the full article here
WTF IS SEO AND PPC?
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies…
Interview: Emily King on SaaS marketing strategies
Software as a Service (SaaS) has taken over the business world, with the market doubling in size as companies across different verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. Emily King, Commercial Director at digital performance marketing agency, Tug,…
How do you solve a problem like… adland egos?
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. In the creative industries, it can be hard to divorce an idea from its author. But big characters can…
How payment solution providers can make the most of the digital payments boom
Digital payments are surging in response to the COVID-19 pandemic, with the CEO of Clear Junction reporting a 9000%+ increase in transaction volumes over the past year alone. The trend is only set to continue, with Accenture predicting that over 400 billion transactions worth US$7 trillion globally will…
Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy
Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – or confused by – the different options…