Brands are logging into Tumblr…
…but technically this is not news: the social blogging site Tumblr has been an open platform for online advertisers since May 2012, the first campaign it ran was for Adidas. However, it is only since Tumblr was bought by Yahoo in June 2013 that we have…
Bear Gets Hit by a Car!
Nothing to do with digital marketing whatsoever – well, not strictly speaking. This is part of an exercise to determine what kind of online content gets shared the most by internet users and makes them engage in conversations. For this exercise, I have chosen a…
When PPC Goes Viral
A couple of weeks ago, I had to run a new Pay-per-Click campaign for one of our biggest clients, Madame Tussauds. The task consisted in bidding on keywords relating to a museum in Amsterdam, the Rijksmuseum, in order to attract traffic to the Madame Tussauds…
Mobile-specific Analytics are on their Way!
As the paid search world prepares itself for the upgrade to Enhanced Campaigns, which will notably allow multiple device targeting, analytical tools are being developed to track the performance of upgraded campaigns with improved precision. Such is the effect of mobile specific value tracking. With…
“Tumblr will become predominantly mobile”
A blogging network currently with 170 million visitors each month worldwide, Tumblr has seen extraordinary growth – and created a whole new sharing space for young people who believe that taking stylised pictures of random objects, landscapes or their pets systematically makes them gifted artists….
Warning : AdWords Reinvented !
Attention all paid search advertisers : in order to adapt to the ever-changing ways in which internet browsers are searching the web using different devices, be it their computer, their tablet, their smartphone, etc., at different times in the day, Google is announcing a major AdWords…
Instagram-gate: What Happens Next?
A few days ago, my colleague Ben had mentioned in his blog post the controversy surrounding Instagram’s alleged plans to sell pictures uploaded by its users, for advertising purposes (https://www.tugagency.com/blog/2013/01/04/instagram-loses-25-of-its-users/). It is worth looking at how the aftermath of this incident could pan out. Conveniently,…
Some “Like” It Hot!
It is extraordinary how iconic celebrities from a bygone age, can have such an enduring popularity today. They are like mythological creatures, re-emerging from their ashes to transform into an all-new presence which permeates our popular culture. The glamorous images of late stars such as…
Are you updating your Facebook page regularly?
It goes without saying that Facebook marketing is a vital part of any online marketing strategy for a business. How can you possibly promote your product or service online without being present in the world’s largest social network?! Updating your page regularly with engaging content…
Time to prepare your business for the Christmas period!
In case you didn’t know already…the Christmas season is coming! The run-up to Christmas is one of two times in the year, with April-May time usually, when there is a boom in online business. We are a little over one month away from the holidays,…
