Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Cookie-Less
      • Payment Solutions
      • Sustainable Shopping
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • New York
      • Singapore
      • Sydney
      • Toronto
      • Berlin
    • Blog

    Brands are logging into Tumblr…

    by David Spring July 30, 2013

    …but technically this is not news: the social blogging site Tumblr has been an open platform for online advertisers since May 2012, the first campaign it ran was for Adidas. However, it is only since Tumblr was bought by Yahoo in June 2013 that we have…

    Internet Marketing, Pay Per Click, Social & Content

    Bear Gets Hit by a Car!

    by David Spring May 31, 2013

    Nothing to do with digital marketing whatsoever – well, not strictly speaking. This is part of an exercise to determine what kind of online content gets shared the most by internet users and makes them engage in conversations. For this exercise, I have chosen a…

    Internet Marketing, Social & Content, Technology

    When PPC Goes Viral

    by David Spring May 3, 2013

    A couple of weeks ago, I had to run a new Pay-per-Click campaign for one of our biggest clients, Madame Tussauds. The task consisted in bidding on keywords relating to a museum in Amsterdam, the Rijksmuseum, in order to attract traffic to the Madame Tussauds…

    Internet Marketing, Pay Per Click, Social & Content, Tug

    Mobile-specific Analytics are on their Way!

    by David Spring March 25, 2013

    As the paid search world prepares itself for the upgrade to Enhanced Campaigns, which will notably allow multiple device targeting, analytical tools are being developed to track the performance of upgraded campaigns with improved precision. Such is the effect of mobile specific value tracking. With…

    Internet Marketing, Pay Per Click

    “Tumblr will become predominantly mobile”

    by David Spring February 21, 2013

    A blogging network currently with 170 million visitors each month worldwide, Tumblr has seen extraordinary growth – and created a whole new sharing space for young people who believe that taking stylised pictures of random objects, landscapes or their pets systematically makes them gifted artists….

    Internet Marketing, Mobile, Social & Content

    Warning : AdWords Reinvented !

    by David Spring February 7, 2013

    Attention all paid search advertisers : in order to adapt to the ever-changing ways in which internet browsers are searching the web using different devices, be it their computer, their tablet, their smartphone, etc., at different times in the day, Google is announcing a major AdWords…

    Internet Marketing, Pay Per Click

    Instagram-gate: What Happens Next?

    by David Spring January 10, 2013

    A few days ago, my colleague Ben had mentioned in his blog post the controversy surrounding Instagram’s alleged plans to sell pictures uploaded by its users, for advertising purposes (https://www.tugagency.com/blog/2013/01/04/instagram-loses-25-of-its-users/). It is worth looking at how the aftermath of this incident could pan out. Conveniently,…

    Internet Marketing, Social & Content

    Some “Like” It Hot!

    by David Spring December 7, 2012

    It is extraordinary how iconic celebrities from a bygone age, can have such an enduring popularity today. They are like mythological creatures, re-emerging from their ashes to transform into an all-new presence which permeates our popular culture. The glamorous images of late stars such as…

    Internet Marketing, Social & Content

    Are you updating your Facebook page regularly?

    by David Spring November 28, 2012

    It goes without saying that Facebook marketing is a vital part of any online marketing strategy for a business. How can you possibly promote your product or service online without being present in the world’s largest social network?! Updating your page regularly with engaging content…

    Internet Marketing, Social & Content

    Time to prepare your business for the Christmas period!

    by David Spring November 16, 2012

    In case you didn’t know already…the Christmas season is coming! The run-up to Christmas is one of two times in the year, with April-May time usually, when there is a boom in online business. We are a little over one month away from the holidays,…

    Internet Marketing, Pay Per Click, Search Engine Optimisation, Social & Content
    • 1
    • 2
    • Next

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Contact Us

    London:

    +44(0) 207 033 6933

    New York:

    +1 (212) 796-2095

    Toronto:

    +1 416 516 3333

    Singapore:

    +65 66317967

    Sydney:

    +61 (0) 2 9197 0899

    Berlin:

    +49 (0) 30 5201 5137

    IMPRESSUM

      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. Privacy & Cookie Policy Cookie settings Reject Accept All
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      CookieDurationDescription
      bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
      bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
      langsessionLinkedIn sets this cookie to remember a user's language setting.
      lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
      UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      CookieDurationDescription
      _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
      _ga_KEM7E6CDXP2 yearsThis cookie is installed by Google Analytics.
      _gat_UA-4753323-51 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
      _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
      _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
      AnalyticsSyncHistory1 monthUsed by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
      CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
      FPIDsessionRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      FPLCsessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      CookieDurationDescription
      _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
      _irsessionThis is a Pinterest cookie that collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
      fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
      li_gc2 yearsUsed to store consent of guests regarding the use of cookies for non-essential purposes
      test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
      VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
      YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
      yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      SAVE & ACCEPT
      Powered by CookieYes Logo