Machine Learning technology (or ML as it’s also known) looks set to revolutionise paid ad campaigns, leading to a seismic paradigm shift which replaces manual bidding in favour of smart bidding.  Manual bidding involves PPC experts setting their maximum cost-per-click (CPC) to optimise campaigns. In…

Global digital performance marketing agency, Tug, has announced the appointment of Darra Naiman as Managing Director Toronto. Naiman joins the fast-growing independent agency from OMD Canada, where she was an Associate Director in the Toronto office. Reporting to Tug CEO, Nick Beck, Naiman is tasked with doubling the size…