Facebook have updated their Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on a Facebook Page. Facebook have also removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Facebook…

Going to a concert or an event? Booking tickets online? Social sharing buttons on ticket buying websites are now reducing the cost of the ticket price, incentivising you to share with your friends that you are attending. Companies are keen to get their customers to…

Content that is interesting and engaging is the key sought after mix for brands seeking exposure on social media. Finding a niche or displaying interesting content keeps a community engaged, a mix that has proven to be the key to unlocking wider exposure and attract…

Community management, a comparatively new role, has fast become an important requirement in the online marketing mix with brands asking what key requirements make a successful community manager. Company and brand-led social media communities require a dedicated manager who can post updates, answer customer questions…

One of the greatest media theorists of our time, Marshall McLuhan, remains as important today in the context of social media as he did in the 1960’s with the advent of television. His theories have stood the test of time, showing that media acts as…

This infographic makes the point: are all social networks becoming the same as one another? Facebook introduces hashtags following huge pressure from its users (who were using them despite the lack of functionality), Google+ generates a Pinterest grid-style view, Twitter introduces filters to photos similar…