The world wide web turns 25
The World Wide Web turned 25 years old this weekend and in the years since it was invented by Tim Berner’s-Lee, it has fundamentally changed humanity and our relationship with technology. The Guardian’s Technology section detailed a list of 25 things that you might not know…
The Instagram for Asking Questions
Have you used Jelly yet? It’s a mobile app that lets you ask questions to your friends and extended circle of friends. Simple take a picture or frame a question about a topic you wouldn’t ordinarily ask a search engine and watch the socially-sourced responses pour in….
Facebook at 10 Years Old
The largest social network on the planet steps into its tenth year today, heading well out of infancy and fast towards adulthood. It’s impact on society, communications and marketing has been huge and varied. The company has survived an IPO “flop”, multiple class-action law suits,…
The Future of Yahoo Advertising
Marissa Mayer, CEO of Yahoo announced the new advertising model the company will be employing at CES 2014, showing an integrated suite that runs across all of Yahoo’s platforms. “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across…
Sainsbury’s Christmas in a Day
Sainsbury’s pulls out the stops in the Christmas TV ad stakes this year, buying an entire ad break in the middle of Coronation Street to broadcast this three-minute trail for a documentary called “Christmas In A Day”. The 50-minute film was created by agency Abbott Mead…
Easyjet takes the lead in social
In the prolonged battle of budget airlines, Easyjet takes a clear lead over its rival Ryanair after winning on service, marketing, messaging and social media. Easyjet runs a successful Facebook Page and Twitter profile where dissatisfied customers are given flight vouchers and often find their…
Facebook like button set to change
The Facebook “like” button is set to change, dropping the thumbs up logo and replacing it with a descriptive “FB Like” motif with dark blue background. According to one estimate, Facebook’s “Like” and “Send” buttons are viewed 22 billion times a day and are embedded…
Instagram ad formats revealed
The photo sharing social network Instagram, has shown the first mock-ups as to what its advertising will look like in users news feeds. Users in the US will be the first to receive advertising on the network, with other territories rolling out at a later phase. According…
UK Digital Ad Spend 2013
The IAB have released figures that detail the digital advertising spend study for the first half of 2013. The IAB study carried out in association with PwC, which covers online and mobile, is one of the industry’s key pieces of research. The good news is that…
Social Media Week 2013
This week is Social Media Week in London with a range of events taking place including two presentations here in our Shoreditch office! This years theme is Open & Connected reflecting on the global impact of social media and its role as a catalyst in driving cultural,…