The Future of Measurement: Q&A with Eoin O’Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O’Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in the next year? Major changes…
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer…
Google Workspace Review – One Year On
A year ago at Tug we had started the process of migrating our user management to what was then G-Suite, soon to become Google Workspace. As an agency we had introduced a system of flexible working and increased opportunities for remote working as well as…
Eoin O’Neill, Tug’s CTO gives cxm.co.uk his opinion on how consumer experience is following a controlled automation curve
“In 2021, we can expect savvy marketers to continue to invest more time and budget in automated tools – using technology to combine user data and content to create a more personalised consumer experience across all channels“ Eoin O’Neill, Tug’s CTO gives cxm.co.uk his opinion…
Google’s Mobile-First Index: Everybody Ready?
The latest Google update is nearly upon us – the migration of its entire index to a mobile-first version. If you’re in the SEO industry, you’ve been preparing for this since it was first announced in October 2016. But what about brands and publishers? Is…
Google’s New Accelerated Mobile Pages (AMP)
AMP is a new open-source initiative aimed at helping pages load faster on mobile devices. It’s currently for publishers such as the Guardian or New York Times! However it could impact other publishers and maybe even blogs at a later date. You have to sign…
A week of using Bing
What happens when you decide to set yourself the challenge of using Bing for a week instead of Google? It was an unmitigated failure to be honest. Not without want of trying, Google is so ingrained into the way that I interface with the web…
Tis the season….
……for making sure your YOY analytics are working Why now? January is soon to be upon us and 2015 data will start to pour in You may now have almost a whole year to look back on This might show you your seasonal patterns This…
Dot UK Domains. What does it mean for existing UK sites?
So the .co.uk domain has been the top domain for UK business for a while. However as of the June 2014 the new .uk domain suffix is now available to all UK businesses. Many other countries have had a similar more simplified domain suffix for…
Video Optimisation is all about YouTube! Right?
YouTube is the 2nd largest search engine in the world. However video optimisation is about so much more than just tagging a video in YouTube. It is important to ask some key questions about your use of video and where you are putting it before…
