Social Media Accessibility: A Guide to Alt Text on Social Media
People with limited vision should be able to enjoy quality content with complete ease. Did you know that social media content is not yet accessible to all? But you can make it so. And it is very important to do so. Everyone online should be…
WTF IS SEO AND PPC?
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies…
How Brands Should Navigate Google’s Latest Indexing Change
Alex Whalley is SEO Director at global digital marketing agency Tug. Here, Whalley runs over the latest Google ranking signal update and explains how brands can use SEO to stay ahead. Oh look, it’s another Google ranking signal update. It seems Google likes nothing more than throwing up another…
Why Google is Rewriting Title Tags
SEO professionals have noticed something different about the SERPs in recent days: Google is rewriting title tags. Considering that many SEO experts place high importance on creating title tags optimised for search engines, this update is interesting. Find out more below. The SEO value of title…
Tug Appointed by LEAP for $8m Global Digital Media after Australia win
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its…
WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…
Getting privacy right in a first-party data world
With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…
The Rise of TikTok During Covid-19
Whether you’re a dedicated TikTok viewer or a creator in the making, it’s clear to see that this platform has seen a huge rise in usage since the outbreak of Covid-19. With trends, dance routines and popular TikTok songs becoming the norm, this platform has…
EXCLUSIVE – Experts question YouTube Shorts
Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…
4 Social Commerce Innovations in 2021
Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…
What the 2022 HFSS Ban means for Media Buying
The recently announced ban for food and drink high in fat, sugar and salt (HFSS) before 9pm watershed on TV and all paid media online has caused upset in the marketing industry. According to research undertaken by the NHS, 1 in 3 children leave school…
Google’s cookie stay of execution changes nothing
Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised. Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…