When social media gets political
The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…
Five questions for five digital marketing graduates
At Tug we know the value that graduates bring to any company. Every year we take on graduates through our Grad Scheme. We believe that investing in new people creates industry experts and that our graduate training programme offers the tools necessary for them to…
Everything you need to know about Podcast Advertising
What did we do before podcasts? I don’t know how I dealt with the tube, folding my laundry, going for a run, cleaning the bathroom or a supermarket shop on a Sunday without them. Last summer, I found myself sunbathing on a beautiful beach in…
Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
Brighton SEO – What to look forward to
BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last…