The Power of Neurodiversity in the Workplace
Yesterday morning, Tug hosted BIMA’s latest breakfast event – ‘Great Minds Don’t Think Alike: The Power of Neurodiversity’ – in our London office. The morning had a fantastic turnout – with our Shoreditch hub hosting a keen audience eager to learn more about neurodiversity in…
A Recap on Tug’s Latest Visit to BrightonSEO
Last week, the Tug UK team went down to BrightonSEO’s latest event. The day was packed with informative talks on exciting ideas surrounding the world of SEO – including one from our very own SEO Account Manager Ryan Hassel. Titled ‘From Page to Profit: Mastering…
Webinar: The Future of Search and AI/ML
We recently hosted our webinar, The Future of Search, to explore how Artificial Intelligence (AI) and Machine Learning (ML) truly impact search. There’s no doubt AI has been thrown into the marketing spotlight recently, and rightly so. AI could be considered the next significant shift…
Strategising AI/ML Technology at Tug
Last week, Tug London held an AI/ML strategy day. Channels used the day to assess how they’re currently using AI, and strategise other areas of their work that could be improved by using this technology – overall advancing our offering. Interest in AI has grown…
SEO Essentials: 10 Questions to Ask Your Design Agency
Every web design agency will say they are experts in SEO and can protect your organic performance when they launch your new site. Yet history is littered with examples of global brands that saw SEO rankings crash immediately post-site launch. At Tug we have helped…
Diversity in Digital Marketing – Why You Need It and How to Achieve It
By Bella Backwell, Junior Copywriter at Tug Agency It feels like pretty much everywhere we look we’re exposed to advertisements. On our phones, the television, buildings, public transport – you name it, there’s an ad on it. However, among all the many millions of messages…
Lunch & Learn: Modern Search – Upgrading Your Accounts for Machine Learning Success
Kicking off with our latest Lunch & Learn on modern search best practices, Ian Khan, our Paid Media Account Director, introduced the concept of ‘Hagakure’. Hagakure is the name of a classic piece of Japanese samurai literature, which roughly translates to ‘hidden behind the leaves’,…
Embracing Democratisation in AI
Interest in AI has erupted over the past year. A flurry of Large Language Model-driven tools have been released during this time, including the likes of ChatGPT and Google Bard. Their capabilities continue to make headlines, but not all are positive. Many have even catastrophised…
Tug Life Series: The Revolution of AI Tools – How Can They Give You a Competitive Edge?
This Wednesday, we hosted a panel discussion on The Revolution of AI Tools as part of our Tug Life Series. The event took place in our London office, and brought together marketers from across the city and further afield – all keen to learn more…
The Impact of Changing Consumer Behaviour on Insurance Brands
When it comes to the insurance industry, current market conditions are driving accelerated changes in consumer behaviour. These changes are being seen in real-time through proprietary tools and media analytics. It is also apparent in the analysis and broad agreement by leading market commentators, such…
The Importance of Brand Activity in a Cost of Living Crisis
Recent statistics show that 6 out of 10 adults are spending less on non-essentials due to cost of living increases – and over 40% are spending less on essentials.1 Businesses will naturally spend less when customer spending reduces, and historically this has meant that brand…
BIMA Breakfast – Digital Design for People with Physical Disabilities
Did you know the vast majority of digital services and products continue to fail basic accessibility requirements? WebAIM Million’s March 2023 discovered 96% of the top one million web pages still fail to satisfy WCAG¹ (Web Content Accessibility Guidelines). Digital services and products exclude over…
