Three 2020 Campaigns That Inspire Me
With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…
Sell The Solution, Not The Software: A guide to creating better SaaS creative content
This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…
Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…
The Tug Take – Preparing for Google sunsetting BMM Keywords
Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
Tug’s CEO, Nick Beck gives bandt.co.au his thoughts on Google potentially pulling out of Australia
“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…
Dave Porter, Tug’s Head of Client Services shares his 3 pillars to overcome SaaS marketing complexity with clickz.com
SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
PPC & SEO – A match made in digital marketing heaven
When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…
Google Workspace Review – One Year On
A year ago at Tug we had started the process of migrating our user management to what was then G-Suite, soon to become Google Workspace. As an agency we had introduced a system of flexible working and increased opportunities for remote working as well as…
Google Analytics 4 (GA4) – First Impressions
With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020. This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…
Tug’s Head of Paid Media, Asher Gordon gives techround.co.uk his Paid Social Advertising and PPC Predictions for 2021
“This year we’ll see generic terms in PPC continue to become more expensive, meaning advertisers that would traditionally only use PPC in their campaign strategy will need to look at upper-funnel channels – like video and display – to boost awareness and drive brand searches….