The best Google Chrome extensions to help you smash your New Year’s Resolution
It’s January. Time for a new start, this is your year, a new decade, new year new me, and all the rest of it. But now we’re two weeks deep into this shiny new decade and New Year’s Resolutions are dropping like flies. Are you…
Tug’s response to the Q3 2019 IPA Bellwether Report
Asher Gordon, our head of biddable media, has shared his thoughts on the Q3 2019 IPA Bellweather Report alongside other industry experts. Industry reacts: Q3 2019 IPA Bellwether Report
Tug wins Digiday’s Best Social Good Campaign with WWF
Tug’s Social & Content team brought home an award last night at the Digiday Marketing and Advertising Awards Europe! We’re proud winners of the Best Social Good Campaign 2019, for our amazing work for WWF’s #StopPlasticPollution campaign which ran February – March 2019. The campaign…
Tug’s programmatic account director Hannah Thompson shares her predictions for 2020
When ExchangeWire approached Tug for input on our predictions for CV, TV and Streaming, Hannah Thompson shared her thoughts. Read her predictions around multi-screen use: Predictions 2020: TV, CTV & Streaming
When social media gets political
The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…
Brands who still think social media is reserved for young people are as outdated as MySpace
Our head of Social & Content Emily Knox has written about the rising tide of influencers aged 50+ for Media Post. Why Brands Should Re-Think Their Influencer Marketing Strategies
Five questions for five digital marketing graduates
At Tug we know the value that graduates bring to any company. Every year we take on graduates through our Grad Scheme. We believe that investing in new people creates industry experts and that our graduate training programme offers the tools necessary for them to…
Everything you need to know about Podcast Advertising
What did we do before podcasts? I don’t know how I dealt with the tube, folding my laundry, going for a run, cleaning the bathroom or a supermarket shop on a Sunday without them. Last summer, I found myself sunbathing on a beautiful beach in…
2019 reflections and predictions for German programmatic
Thorsten Nolte, Managing Director of Tug’s Berlin office, has shared his insights on the programmatic industry in ExchangeWire alongside other industry experts. Read more below. The German Programmatic & Martech Industry in 2019: Predictions and Reflections
Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
DMEXCO 2019: Cookies, Trust, and Emerging Channels
Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.