Google User Experience Update – What You Need To Know
What Is It? Google has pre-announced a “User Experience” update to its organic search algorithm. This update will affect how websites rank on Google. Google values user experience on the websites in its search results, as it views them as an extension of Google’s own…
5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…
Marketing For Brands On TikTok – Everything You Need To Know
TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…
New Google Page Experience Update – Core Web Vitals
Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…
Preparing For Free Google Shopping In Q4
“Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…
How To Future-Proof Your Media Plans In The Wake Of COVID-19
Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
‘Amazonification’ & Amazon SEO: Should Search Marketers Be Worried?
Amazon is the largest marketplace the world has ever seen. This is an internet retailing giant that continues to thrive. This is one of the largest websites in the world that receives an enormous amount of traffic on an hourly basis. It has even created…
Planning The Path To Recovery For Digital Marketing
COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…
The Digital Transformation of Media Consumption due to Covid-19
It takes on average 66 days to break a habit, and we have been in lockdown for over 50. Our daily routines are rapidly changing and are becoming increasingly digital. Read on to learn how media consumption has shifted towards being more online, even in…
Stay Clear – Why clear language is vital during a crisis
Stay Alert. It’s the kind of slogan you might expect to see plastered on the side of a motorway bridge to warn truckers not to fall asleep at the wheel. Or on promotional cans of energy drinks given out to feverish university students in the…
SEO in a time of Crisis – Staying ahead of the curve with link building
Covid-19 has overturned everyone’s lives. Each industry is affected differently, but most marketing plans are being interrupted. Businesses are responding by refocusing efforts and adjusting to new consumer behaviours. In a previous Tug post, we discussed the importance of keeping customers updated and your SEO…