Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • Sydney
      • Toronto
      • Berlin
    • Blog

    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    Sell The Solution, Not The Software: A guide to creating better SaaS creative content

    by Emily Knox February 19, 2021

    This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…

    Advertising, Internet Marketing, Social & Content

    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia

    by Nick Beck February 19, 2021

    “I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…

    In The News

    The Tug Take – Preparing for Google sunsetting BMM Keywords

    by David Shonoiki February 12, 2021

    Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…

    Advertising, Media, Pay Per Click, Search Trend Thursday, Tug, Whitepaper

    Why is everyone talking about Clubhouse?

    by Emily Knox February 10, 2021

    What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…

    Advertising, Everything Else, Influencers, Internet Marketing, Media, Social & Content

    Tug’s CEO, Nick Beck gives bandt.co.au his thoughts on Google potentially pulling out of Australia

    by Nick Beck February 8, 2021

    “The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…

    In The News

    Dave Porter, Tug’s Head of Client Services shares his 3 pillars to overcome SaaS marketing complexity with clickz.com

    by Dave Porter February 8, 2021

    SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…

    In The News

    The Tug Take – Preparing For IOS14

    by Asher Gordon February 5, 2021

    IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…

    Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology, Tug, Whitepaper

    PPC & SEO – A match made in digital marketing heaven

    by Nadine Head February 5, 2021

    When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…

    Everything Else, Internet Marketing, Pay Per Click, Search Engine Optimisation
    Google Workspace Review

    Google Workspace Review – One Year On

    by Eoin February 1, 2021

    A year ago at Tug we had started the process of migrating our user management to what was then G-Suite, soon to become Google Workspace. As an agency we had introduced a system of flexible working and increased opportunities for remote working as well as…

    Technology

    Google Analytics 4 (GA4) – First Impressions

    by Eleni Sarri January 27, 2021

    With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020.  This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…

    Analytics, Technology

    Tug’s Head of Paid Media, Asher Gordon gives techround.co.uk his Paid Social Advertising and PPC Predictions for 2021

    by Asher Gordon January 25, 2021

    “This year we’ll see generic terms in PPC continue to become more expensive, meaning advertisers that would traditionally only use PPC in their campaign strategy will need to look at upper-funnel channels – like video and display – to boost awareness and drive brand searches….

    In The News
    • 1
    • 2
    • 3
    • 4
    • …
    • 148
    • Next

    Latest

    0
    Three 2020 Campaigns That Inspire Me
    By Ugne Gumenikovaite
    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck

    Contact Us

    London:

    +44(0) 207 033 6933

    Toronto:

    +1 647 939 1337

    Berlin:

    +49 015906298181

    Sydney:

    +61 (0) 2 9197 0899

    Get In Touch


      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. By continuing to use this site, you agree to our use of cookies. Privacy & Cookie Policy Got it!
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled

      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

      Non-necessary

      Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

      SAVE & ACCEPT