HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC
This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…
Tug listed among the Campaign Best Places to Work 2021
We are proud to announce that Tug has been listed in the Campaign Best Places to Work 2021. Tug employees were asked to complete an anonymous survey compiled by Campaign, and the results ranked the digital performance marketing agency 40th of the top 90 marketing…
Changing career: Is SEO a good choice?
Changing careers is a big decision, regardless of how far into your working life you are. I’d been working for five years when I decided to make a change and it’s certainly not an easy call to make, particularly in the current climate. I joined…
Five Tips for Creating Instagram Reels that Drive Views and Engagement
It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…
The Top 10 SaaS trends of 2021 and into the future
The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer…
Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…
Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy
Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – or confused by – the different options…
Preparing For A Cookie-Less World
One of the biggest issues currently facing the marketing world is the demise of third-party cookies. Marketers will be forced to change the way they utilise their first party data, whilst many solutions to this are still unknown. Yet as Asher Gordon, Tug’s Head of…
HOW FINTECH COMPANIES CAN BOOST THEIR DIGITAL VISIBILITY WITH SEARCH
The pandemic has accelerated adoption of digital services and the move away from traditional banking. Studies reveal six in ten became more reliant on technology for money management during the first half of 2020 and less than 50% plan on returning to physical branches after COVID-19 subsides. Moreover, according…
IPA Bellwether Report – industry reaction
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…
Brighton SEO 2021 – Summary & Highlights
About BrightonSEO 2021 BrightonSEO is a bi-annual SEO conference with training courses and talks allowing search marketers to meet, learn and increase their understanding of specific SEO topics. Although it didn’t take place in person this year, there were some really interesting, engaging virtual talks….