The performance marketing agencies leading the way post pandemic
Hearing 100s of agency propositions, case studies, client stories and industry gossip each year, coupled with the fact that as a business we run 160+ pitches annually, and meet 100s of brands looking to find new agency partners at our speed-dating events, I wanted to create a series that gives an honest view…
3 Key Learnings from ATS London 2021
ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…
Going Green and ‘Phygital’ for the Retail Golden Quarter
In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative ‘Golden Quarter’ shopping season, positive…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients. Read the full article here
A Guide To SEO For Sustainable Brands
Over the last 20 years, environmental awareness and interest in sustainable living has increased exponentially in response to the growing anxiety around climate change. According to the Independent, 81% of British consumers are concerned about environmental issues since the pandemic hit. As people become more…
Tug expands work with Budget Direct Insurance and EasyCompare Thailand following reappointment
Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX. Tug was first engaged by Budget Direct Insurance and EasyCompare Thailand more than 12 months ago to…
TUG SHORTLISTED FOR PERFORMANCE MARKETING AGENCY OF THE YEAR ALONGSIDE THREE OTHER CATEGORIES
We are excited to announce that Tug has been shortlisted for four Performance Marketing World awards! The shortlists are for: • Performance Marketing Agency of the Year • Marketing Innovation for our work with The Jockey Club • Paid Search for our campaign for GenesisCare…
The revolution is being televised – The rise in CTV as a marketing channel
There’s a misconception that TV is dying. This misconception is fueled by the fact that cable has been hemorrhaging subscribers, broadcast program viewership numbers are down across the board, and these trends have been persisting year over year. Although cable is on the decline, this…
TUG SYDNEY APPOINTED BY GLOBAL RESTAURANT BOOKING PLATFORM DISH CULT
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform…
KEY TAKEAWAYS FROM BRIGHTONSEO – AUTUMN 2021
ABOUT BRIGHTONSEO BrightonSEO is a bi-annual conference and series of training courses that brings together search marketing professionals looking to meet and broaden their expertise in the world of organic search. This year’s autumn event on September 9-10 was highly anticipated, taking place in-person for…
Social Media Accessibility: A Guide to Alt Text on Social Media
People with limited vision should be able to enjoy quality content with complete ease. Did you know that social media content is not yet accessible to all? But you can make it so. And it is very important to do so. Everyone online should be…
WTF IS SEO AND PPC?
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies…