How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Programmatic Audio – What’s New and What’s Next
Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…
Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020
Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…
What the Changes to Google Ads Search Term Report Visibility Mean for Your Business
“Ah, Google is at it again!” or so it goes across thousands of offices around the world every time Google changes a functionality in Google Ads. The collective groan or sigh is in anticipation over how the new changes will affect performance, costs, KPIs, etc….
Why Text-Based Instagram Posts Are Trending in 2020
As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…
5 Ways Bing Remains Relevant In A Mobile-First World
2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…
6 easy ways to find new blog topics for your clients
Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…
Tug’s Media Account Director shares her thoughts with DecisionMarketing.com about how algorithms are ruining ad creativity
Tug’s Media Account Director Hannah Thompson follows her talk with MAD//Fest at DMEXCO @ Home 2020 by sharing her thoughts with DecisionMarketing.co.uk on How to beat the algorithms and let ad creativity shine
The 7 Don’ts Of Link Building Outreach
Driving links to your website is an important factor to ensure you’re ranking high in search results. Link building campaigns can be everything from link reclamation to offering content and resources with the aim to acquire a link. However, link building is difficult. You may…
Google Featured Snippets – How To Optimise For Them
Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…
Winning Christmas 2020 Through Facebook Ads
A time of the year we all look forward to – Christmas. However, following an unpredictable 2020 the question on everyone’s lips is how the festive season will be affected. This year our lives have been turned upside down and we have had to live…
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…