Opinion

Opinion

Programmatic Creativity

Never mind the tech (for a moment). What do you actually want to say? Will anyone care? Welcome to our first in a series of white papers covering the latest thinking in the converging fields of Media, Technology and Creativity. “Programmatic advertising is everywhere and…

Read more

Social in 2017

We hear agencies talking a lot about social media and ‘best practice’, but we know it’s not that simple. Does a social-first financial technology brand look at social in the same way as a retail-driven FMCG group? Download the full whitepaper

Read more

The Business Value of Search

Marketers believe search is pivotal, and getting more so. Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To…

Read more

Why Content is a Waste of Time

It all begins with the ‘why’. Ever caught yourself wondering: why am I reading this? Why am I writing this? If this sounds familiar, then it’s simple: you’re wasting your time. You’re wasting your resources, wasting your copywriter’s precious time, wasting your audience’s attention. Whatever…

Read more

The Death of the Written Word?

The Death of the Written Word? With the internet awash in videos, images, infographics and other forms of data visualisation, it may seem like the age of the written word has gone. The common sentiment seems to be that visual content is the only way…

Read more