Paid Media Executive

About us:

Tug is a Digital Performance Marketing Agency, with offices in London, Berlin, Sydney & Toronto. With roots in search marketing, our approach is grounded in performance. Media as well as Creative is enhanced by data insights and driven by technology. Tug analysts plan across our mix of digital marketing services, to create significant commercial advantage for our clients.

The Role:

  • Working very closely with Account Directors, Head of Biddable as well as key senior client members and junior members of the PPC team.
  • Responsible for multiple PPC accounts within the group including Google Ads, Bing Ads, LinkedIn and Facebook accounts to drive traffic and generate leads via the Paid Search channel
  • Manage, update, create, optimise and test adverts across the various accounts for lead generation and e-commerce sales
  • Continually monitor and update accounts to optimise lead conversions and e-commerce sales
  • Keyword discovery and research to identify potential keywords to use on the accounts
  • Set up text ads, product listing ads, display ads and re-marketing advertising campaigns
  • Analyse and report on campaigns to achieve maximum ROI
  • Ensure tracking in place so that all campaigns are correctly tracked and measured for ROI
  • Focused on maintaining monthly and annual budgets and hitting KPI targets

The Person:

  • Experience of working with both Google Adwords and Bing Ads
  • Experience and knowledge of using Facebook Ads, LinkedIn preferred. Experience of Google Analytics would be preferable
  • Experience of a variety of bid strategies, re-marketing ads and product listing ads essential
  • Can create multiple adverts within campaigns to optimise ROI
  • Relevant degree or equivalent experience

The Perks:

  • 20 days annual leave, bank holidays and an extra day for your birthday
  • Flexible working hours
  • Free breakfast
  • Private health care
  • Learning a new language
  • Fun socials monthly
  • BBQ's every Friday during summer

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