Social and Content

Inspired by insight; embedding brands in culture and delivering results

Our social analysts work directly with our media team to drive fan acquisition and sales with the latest social media advertising formats. Then our social and content teams take consumer engagement further with platform management, conversation curation and daily content creation.
With our roots in search we take a transparent, business focused approach to social media. Cross channel as well as social listening data drives audience insights for content creation and can be integrated with CRM and sales data to track real business value. But it’s our creative community managers that create the engagement that can drive real competitive advantage.
Great online content has SEO as well as Social value for brands. Our SEO and Social teams work together to deliver cutting edge campaigns that cross the boundaries of each channel, creating social influence while building online authority and ultimately, driving online conversions.

We’ve developed an eight-stage content strategy process to ensure that all the content we produce has a clear mission which delivers on business and marketing objectives, and sits in the sweet spot between being appealing to the target audience, being of value to the brand, and being category leading creative.

Our content creative team work on content in real-time, both from a planned perspective and reactively. Our comprehensive cultural calendar tool ensures that we can predict the key events throughout the year which will drive relevance and conversation for our brands. Our daily news rooms ensure that no trending topic or breaking news story is missed .

The Tug Social & Content team has vast experience of managing social presences for various leading brands across many verticals. From community management to analysis and reporting, we offer full service social media management which ensures round-the-clock monitoring, crisis management and reactive opportunity appraisal.