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Social Media Marketing:

The Importance of creativity within Social Media, as proved by LEGO

Wednesday, 24 September 2014

  Last night I attended a talk from Lego’s Social Media global director Lars Silberbauer. LEGO’s social media pages are both famously successful and highly creative thus proving why creativity is so important when talking to the consumer through social media. The foundation of LEGO’s success is their aim to ‘build’ relationships with their audience [...]

9 SEO tips for the social media profiles of your business

Thursday, 11 September 2014

Aligning on-page elements of your social media profiles with your overall content strategy is important for SEO. Google uses signals from your social media profiles for the ranking algorithm so your social media profiles need to be optimised in much of the same way as the homepage of your business. Below are some SEO tips [...]

Ad of the Week: the Johnnie Walker & Mr Porter Partnership

Thursday, 31 July 2014

To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo Giannini – in picturesque scenery with the finishing touch being [...]

72 Takeaways from the Content Marketing Show 2014

Friday, 25 July 2014

We had a great day spent at the Content Marketing Show put on by Rough Agenda – the folks behind Brighton SEO. It was my second time at the event while my colleagues Verena and Carlo were there for the first time. They were quite pleased with the event and I felt like it held [...]

Brand New Foursquare, coming to a Smartphone near you!

Thursday, 24 July 2014

As a loyal Foursquare user with over 5,000 check-ins under my belt, I have been through a lot with the location based social network and local search app. But it’s not just the heated battles to be mayor of the office, or the competitions with strangers to be mayor of the local pub; Foursquare has [...]

Social Media: one big review platform

Thursday, 17 July 2014

New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.

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