Social Media Marketing:

72 Takeaways from the Content Marketing Show 2014

Friday, 25 July 2014

We had a great day spent at the Content Marketing Show put on by Rough Agenda – the folks behind Brighton SEO. It was my second time at the event while my colleagues Verena and Carlo were there for the first time. They were quite pleased with the event and I felt like it held [...]

Brand New Foursquare, coming to a Smartphone near you!

Thursday, 24 July 2014

As a loyal Foursquare user with over 5,000 check-ins under my belt, I have been through a lot with the location based social network and local search app. But it’s not just the heated battles to be mayor of the office, or the competitions with strangers to be mayor of the local pub; Foursquare has [...]

Social Media: one big review platform

Thursday, 17 July 2014

New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.

50 Reasons Why Twitter Has Made Your Life Better

Friday, 21 March 2014

Happy Birthday Twitter! It was 2011 when Tania, a social media entrepreneur from Brazil, introduced me to this great tool. Not everybody knew about it, but thanks to TV, magazines, coffee shops and celebrities, this social medium has become popular. To mark this anniversary, here’s a list of 50 Reasons why I love Twitter and [...]

Repurposing Videos for your Outreach

Friday, 28 February 2014

Recently Rand Fishkin wrote an article about promoting websites brands without content. Good post and great insights as usual. However, many brands use interesting content such as videos as valuable assets to engage with online communities and improve off-site online visibility. If you haven’t already, look at a branded YouTube channel and see what’s to [...]

The Instagram for Asking Questions

Friday, 7 February 2014

Have you used Jelly yet? It’s a mobile app that lets you ask questions to your friends and extended circle of friends. Simple take a picture or frame a question about a topic you wouldn’t ordinarily ask a search engine and watch the socially-sourced responses pour in. Currently there are only a few brands using the service, [...]

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