Social Media Marketing:
To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo Giannini – in picturesque scenery with the finishing touch being [...]
We had a great day spent at the Content Marketing Show put on by Rough Agenda – the folks behind Brighton SEO. It was my second time at the event while my colleagues Verena and Carlo were there for the first time. They were quite pleased with the event and I felt like it held [...]
As a loyal Foursquare user with over 5,000 check-ins under my belt, I have been through a lot with the location based social network and local search app. But it’s not just the heated battles to be mayor of the office, or the competitions with strangers to be mayor of the local pub; Foursquare has [...]
New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.
The UK has now received its own version of Hidden Cash, an “anonymous social experiment”. The premise is that an anonymous benefactor has placed envelopes with cash hidden in random locations, even in bins! Those looking to find the ‘moolah’ are provided clues via Twitter. The treasure hunt started last month using the following handle [...]
Who wants a free lunch? – That of course is a rhetorical question! Social Media marketing campaigns can be surprising, both in a good and bad way. I don’t know anyone who would say no to a free lunch; so already the brains behind this campaign from Birds Eye are onto a cracking idea! Birds [...]