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Social Media Marketing:

Ad of the Week: the Johnnie Walker & Mr Porter Partnership

Thursday, 31 July 2014

To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo Giannini – in picturesque scenery with the finishing touch being [...]

72 Takeaways from the Content Marketing Show 2014

Friday, 25 July 2014

We had a great day spent at the Content Marketing Show put on by Rough Agenda – the folks behind Brighton SEO. It was my second time at the event while my colleagues Verena and Carlo were there for the first time. They were quite pleased with the event and I felt like it held [...]

Brand New Foursquare, coming to a Smartphone near you!

Thursday, 24 July 2014

As a loyal Foursquare user with over 5,000 check-ins under my belt, I have been through a lot with the location based social network and local search app. But it’s not just the heated battles to be mayor of the office, or the competitions with strangers to be mayor of the local pub; Foursquare has [...]

Social Media: one big review platform

Thursday, 17 July 2014

New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.

Social Trend: Have you heard of Hidden Cash?

Friday, 13 June 2014

The UK has now received its own version of Hidden Cash, an “anonymous social experiment”. The premise is that an anonymous benefactor has placed envelopes with cash hidden in random locations, even in bins! Those looking to find the ‘moolah’ are provided clues via Twitter. The treasure hunt started last month using the following handle [...]

Birds Eye Pop-up Restaurant – Pay the bill with your Pictures!

Friday, 16 May 2014

Who wants a free lunch? – That of course is a rhetorical question! Social Media marketing campaigns can be surprising, both in a good and bad way. I don’t know anyone who would say no to a free lunch; so already the brains behind this campaign from Birds Eye are onto a cracking idea! Birds [...]

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