Social Media Marketing:

50 Reasons Why Twitter Has Made Your Life Better

Friday, 21 March 2014

Happy Birthday Twitter! It was 2011 when Tania, a social media entrepreneur from Brazil, introduced me to this great tool. Not everybody knew about it, but thanks to TV, magazines, coffee shops and celebrities, this social medium has become popular. To mark this anniversary, here’s a list of 50 Reasons why I love Twitter and [...]

Repurposing Videos for your Outreach

Friday, 28 February 2014

Recently Rand Fishkin wrote an article about promoting websites brands without content. Good post and great insights as usual. However, many brands use interesting content such as videos as valuable assets to engage with online communities and improve off-site online visibility. If you haven’t already, look at a branded YouTube channel and see what’s to [...]

The Instagram for Asking Questions

Friday, 7 February 2014

Have you used Jelly yet? It’s a mobile app that lets you ask questions to your friends and extended circle of friends. Simple take a picture or frame a question about a topic you wouldn’t ordinarily ask a search engine and watch the socially-sourced responses pour in. Currently there are only a few brands using the service, [...]

What’s the buzz in Social Meed-ya this week?

Thursday, 6 February 2014

Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his dorm room that is now worth approximately $157 billion and [...]

Facebook at 10 Years Old

Tuesday, 4 February 2014

The largest social network on the planet steps into its tenth year today, heading well out of infancy and fast towards adulthood. It’s impact on society, communications and marketing has been huge and varied. The company has survived an IPO “flop”, multiple class-action law suits, concerns that it causes depression and destroys marriages to see its monthly [...]

How does your Brand measure against the competition?

Thursday, 23 January 2014

How does your brand deliver the expectations they deem fit and do they take into full consideration the needs of their consumers? A new consumer brand study, recently published by Edelman, identifies the link between effective brand sharing and business value. Within the study, brandshare™ measured six dimensions of sharing – shared dialog, shared experience, [...]

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