WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…
Tug listed among the Campaign Best Places to Work 2021
We are proud to announce that Tug has been listed in the Campaign Best Places to Work 2021. Tug employees were asked to complete an anonymous survey compiled by Campaign, and the results ranked the digital performance marketing agency 40th of the top 90 marketing…
Zipcar drives 214% uplift in priority keywords with new and nimble SEO strategy.
The fresh approach allowed Zipcar to emerge from lockdown with loyal followers, an elevated online standing and the means to capture a wider market. Read the full article here.
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
Tug’s Award-Winning Case Study With GenesisCare Features On performancein.com
“Cancer Treatment Specialist Delivers Nearly 80% Lower CPA and Doubles Conversions, Helping Patients Find Treatment During Lockdown” Tug’s Award-Winning Case Study With GenesisCare Features In performancein.com
6 easy ways to find new blog topics for your clients
Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…
Stay Clear – Why clear language is vital during a crisis
Stay Alert. It’s the kind of slogan you might expect to see plastered on the side of a motorway bridge to warn truckers not to fall asleep at the wheel. Or on promotional cans of energy drinks given out to feverish university students in the…
The best Google Chrome extensions to help you smash your New Year’s Resolution
It’s January. Time for a new start, this is your year, a new decade, new year new me, and all the rest of it. But now we’re two weeks deep into this shiny new decade and New Year’s Resolutions are dropping like flies. Are you…
Tug wins Digiday’s Best Social Good Campaign with WWF
Tug’s Social & Content team brought home an award last night at the Digiday Marketing and Advertising Awards Europe! We’re proud winners of the Best Social Good Campaign 2019, for our amazing work for WWF’s #StopPlasticPollution campaign which ran February – March 2019. The campaign…
Five questions for five digital marketing graduates
At Tug we know the value that graduates bring to any company. Every year we take on graduates through our Grad Scheme. We believe that investing in new people creates industry experts and that our graduate training programme offers the tools necessary for them to…