Brands and social media: 3 mistakes to avoid
In recent years brands have been keen to leave their corporate reputation behind and positions themselves as funny, approachable and light-hearted. Today it’s not uncommon to see Burger King mocking McDonald’s, Tesco Mobile taking down the trolls, and Samsung making fun of dick picks. Perhaps…
Three of the best social media platforms to find content ideas for your blog
As any content writer will know, coming up with stellar blog ideas week after week as part of your content strategy can be a challenge. It’s hard to find inspiration on a regular basis, especially if you’ve written about similar subjects already in the past….
Cheap influencers, the transformation of automotive and Ninja, the world’s most famous man – TugLife IV, day four
Our very last session of the week focuses on the travel, entertainment and leisure sectors. Our modern lives are becoming less active, causing endless problems for our health and wellbeing, as well as the strain this puts on the economy. We’re consumed by technology and…
Will people still care about cars? 3 things we learned at Tug Life IV: Automotive
Self-driving cars, population growth, pollution and congestion – the automotive industry faces some major challenges looking ahead to the future. But cars remain a vital part of everyday life. They get us from A to B, they say something about who we are, and apart…
Tug Life IV: 4 the do’s and don’ts of Influencer Marketing
The sun is shining down on Protein Studios for the final day of Tug Life IV. Over the last three days we’ve heard from a fascinating range of speakers in industries as broad as retail, artificial intelligence, technology, marketing and sales. Today’s first session is…
Tech needs people, Millennials need financial help, and Fever Tree didn’t need digital – TugLife IV day three
Day three of TugLife IV dived into fintech, retail and fmcg and discovered that people need technology, and technology desperately needs people. It was true in retail, where InternetRetail’s Ian Jindal and TrendWatching’s David Mattin surveyed the ingenious, teched-up future of retail and concluded that…
Who wants to look at a drink on their phone? 4 insights from FMCG and CPG at Tug Life
Our final session at day 3 of Tug Life focused on FMCG and CPG. Does digital add value in the world of FMCG? Or should the industry stay offline and commit to real life? Find out what our speakers had to say. Be clear on…
Does anyone enjoy shopping anymore? 6 thoughts from Tug Life’s Retail event
Following on from our Finance event this morning, we turned our gaze onto the retail industry. It’s undoubtedly an industry that has struggled in recent years. The financial crisis, Brexit and fierce competition from online means that many high street names are struggling. So what…
Data, creative, tech and professional sniffers on Tug Life IV day two
Data giants stalked day two of TugLife IV, discreetly brandishing massive numbers – the half a trillion digital moments Google processes each day, Spotify’s 100bn daily data points, Twitter’s 336m monthly active users. But so too did the threat of data disgrace, as former Cambridge…
Will FinTech ever get to scale? Four key points from the Tug Life Finance Session
After the resounding successes of days 1 and 2 here at Proten Studios, day three of Tug Life began with a warning: we could be in very serious trouble by 2050. Could FinTech be the thing that saves us? Educate people about finance Ed Lecky-Thompson…