Google AdWords Latest Feature – Customer Match

Customer Match has been recently launched by Google, and is designed to help reach the most highest-value customers on Google Search, YouTube and Gmail. The feature allows you to upload a list of email addresses and target these people with specific campaigns and ads.

Google gives the following example to explain how it works:

“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.”

Similar Audiences can also be generated to reach new customers on YouTube and Gmail who are likely to be interested. Based on the parameters identified in the uploaded email lists, new prospects who share similar characteristics can be targeted.

This feature brings forwards some interesting opportunities for helping to convert leads, targeting offline customers and notifying about new offers – something here at Tug we are excited to test out.