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Monthly archive for June 2012

Facebook makes it harder to see Page updates

Wednesday, den 27. June 2012

Due to Facebook’s new policy, only about 10% of people that ‘like’ a fan page will see the status updates. If you want to stay up to date with what the Facebook Page that you follow is doing, make sure you tick this box on the profile (as seen in the post below)  

Oreo’s support gay pride on Facebook

Wednesday, den 27. June 2012

The cookie brand Oreo’s posted a picture to their Facebook Page on the 25th of June in support of Gay Pride celebrations in America by inserting a rainbow into the normally cream-coloured center of their biscuit under the caption “proudly support love!” The response was immediate and sparked a huge debate on their Facebook Page, [...]

Affiliate Window changes dashboard in aggressive upgrade strategy

Thursday, den 21. June 2012

Following the recent news that Affiliate Window is expanding into the US market, it makes sense that they would try to bulk up their war chest for what must be a massive undertaking. A recent addition to their award winning platform shows an aggressive approach to upselling existing accounts with a host of additional services. [...]

In praise of … Reddit.com

Thursday, den 21. June 2012

The Internet is a really big place. Really big and it’s sometimes difficult to determine just how big it is. Sifting through all the content that gets submitted online every minute of every hour is an increasingly difficult prospect, becoming nigh on impossible to determine the good from the bad, the misleading from the accurate [...]

Nostalgic Thursdays

Thursday, den 14. June 2012

Do you remember the 90s? Here at the office our PPC team were remembering different elements from the 90s, which were especially close times for me and Turan as post Soviet Union country citizens. Now we have the iBook vs PC, but do you remember how did they look in the 90s? The interesting part [...]

Why brands need a Google+ Page

Wednesday, den 13. June 2012

Logged in to Google, if you search on brand terms using google.com, the Google+ Page appears on the right hand side of the search listings (see the search results for Expedia below). The Page appears regardless of whether you follow the Page or not and lists as high in the results as PPC advertising in the [...]

Social media affiliate models and the dangers of the sub network

Tuesday, den 12. June 2012

Social media remains an elusive, yet incredibly tempting proposition for brands and retailers alike. Tapping into a captive audience of millions, who will recommend products and services to their friends, which will in turn generate consistent, incremental sales is becoming something of an obsession for many companies. With General Motors pulling its annual $10 million [...]

Web trolls are being ousted

Tuesday, den 12. June 2012

New laws are coming into place which will force websites to identify people who post defamatory messages online. The Government is stating that victims have a right to know the true identity of those who are harassing them. Facebook was forced last week to identify a user who had falsely branded Nicola Brookes a paedophile [...]

Twitter Set for New Facebook Integration

Monday, den 11. June 2012

Twitter recently announced the advancement of  usernames, hashtags, visual content and other rich media being cross-posted to Facebook which came into practise at the end of May spokesman Week’s stated earlier last week “We have fixed many issues with the Twitter for Facebook integration, including the ability to post to Facebook Pages, and added some new features!” To view these alterations users [...]

Teens Ditch Facebook for Twitter According to latest Social Trend

Monday, den 11. June 2012

  According to a recent study by The Los Angeles Times. Growing evidence indicates teens are logging onto their Facebook accounts far less, which could be attributed to several factors including parents monitoring their children’s use of the site. On competitor social networking platforms such as Twitter and Tumblr, underage teens can pass under any alias, often corresponding with strangers behaving much in the same way as [...]

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