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Archive : June 2009

By David Brooks

Adobe Officially Announces Flash for Android

HTC have just announced their long awaited Android phone known as the ‘HTC Hero’, just after they released details of the new phone a video and press release poppped up on the Adobe website. This video shows Adobe Flash being used on the new Android HTC Hero handset, this is a long awaited feature for Smart phone users and great news for Google’s Android smartphone platform. The press release also details further, Adobes support for the Android platform. See below for a quote from the press release:

““As the first Android device with Flash, the new HTC Hero represents a key milestone for Android and the Flash Platform. With close to 80 percent of all videos online delivered with Adobe Flash technology, consumers want to access rich Web content on-the-go.” said David Wadhwani, vice president and general manager, Platform Business Unit at Adobe. “The collaboration with HTC offers people a more complete Flash based Web browsing experience today and presents an important step towards full Web browsing with Flash Player 10 on mobile phones in the future….””

Read the full press release.

Watch the original video.

By David Brooks

Coca-Cola Admits to Failing to Keep Up With Social Media

NMA report that Coca Colas VP of global advertising strategy, Jonathan Mildenhall, has admitted to not keeping up with the Social Media but plans to increase its social media exposure. See below for a quote:

“Speaking at the international advertising festival Cannes Lions 2009, Mildenhall admitted the multi-national corporation had been slow to embrace UGC and social media.

“We’ve been really nervous about user-generated content and, in terms of other brands in the space, we’re playing catch-up,” he said…”

Read more here. Contact Tug today for a bespoke social media campaign!

By David Brooks

Google Update Flash Indexing Capabilities

Google have updated their flash indexing tools, with the ability to load external resources. See below for a quote from the Google Blog:

“We just added external resource loading to our Flash indexing capabilities. This means that when a SWF file loads content from some other file—whether it’s text, HTML, XML, another SWF, etc.—we can index this external content too, and associate it with the parent SWF file and any documents that embed it.

This new capability improves search quality by allowing relevant content contained in external resources to appear in response to users’ queries…”

Read more here.

By David Brooks

Orthodox Jews Launch Koogle.co.il

As you may or may not know, devout Jews are banned by their rabbis from surfing the internet. Now a group of jews have released a new search engine called Koogle, of which rabbis have allowed Jews to view. See below for a quote from a Reuters article:

The site, at www.koogle.co.il, omits religiously objectionable material, such as most photographs of women which Orthodox rabbis view as immodest, Altman said.

Its links to Israeli news and shopping sites also filter out items most ultra-Orthodox Israelis are forbidden by rabbis to have in their homes, such a television sets.

“This is a kosher alternative for ultra-Orthodox Jews so that they may surf the Internet,” Altman said by telephone….

Read more here.

By David Brooks

MySpace Cuts Staff By Third in US Offices

MySpace laid off 420 employees in its US offices yesterday with more cuts in its international divisions and other News Corp Fox Interactive Media (Fim) properties expected to come.

The cuts, making up about a third of its staff, had been rumoured for a number of weeks and affect all divisions of the company.

MySpace CEO Owen Van Natta said the layoffs will help it “operate as a nimble and entrepreneurial company with the adaptive mentality of a start-up”…Read the rest at Brand Republic

By David Brooks

Matt Cutts Talks Page Sculpting

People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix…read the rest at Matts Blog.

By David Brooks

Microsoft Act on Click Fraud

New York Times reports that Microsoft have filed it’s first law suit against 3 men over Click Fraud. Microsoft are seeking atleast atleast $750,000 in damages. The law suit is agianst Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia, along with several other corporation names they were believed to have used, and several unnamed parties. Tim Cranton, the Associate General Counsel for Microsoft had the following to say:

We have decided to become more active in the commercial fraud area on the enforcement side. The theory is you can change the economics around crime or fraud by making it more expensive.”

Read more at New York Times.

By David Brooks

Vanity URLs Going Fast at Facebook

Facebook officially began registrations of the URLs on Saturday (June 13th), allowing users to associate their profiles with URLs containing the username of their choice in addition to the standard numbers-based URL.

Figures from the website show that 500,000 people had registered a vanity URL within 15 minutes of the launch, with this figure rising to more than one million within an hour and three million after 12 hours.

The vanity URLs are also available for those with Facebook Pages, although those who registered a Page after May 31st or a normal profile after June 9th might not be able to sign up for a username straight away due to protocols created to ward off cybersquatters….read the rest at IAB

By David Brooks

Hunch Launches to the Public

A new questionnaire based search engine called ‘Hunch’ launched last night (created by the co-founder of flickr), it has been designed to help you make decisions based on various related questions. Once you answer the questions, you get your result with some more information and also sometimes a sponsored link. Here’s what they had to say on their blog to mark the launch:

If, as Erin McKean says, the internet is made of words and enthusiasm, let us put these words on the internet to express our enthusiasm for today’s launch of Hunch!

For those of you who are new, Hunch helps you make decisions, and gives you results it wouldn’t give other people, getting smarter over time as more people use it. We would like it very much if you would like it. We like it! So very much!

For those of you who are not new, you can now do things you couldn’t do before. You can use the site without logging in — though of course Hunch’s hunches are much better if you do. We give you code so you can post widgets on your blog (it’s on the result page). There’s a new Explore page, which has all kinds of neat-o stuff on it, and which we’ll keep updated with new topics, new users and those interesting correlations that are the byproduct of all our question-answering technology (and which we’ve been posting occasionally to our Twitter)…” Read the full blog here.

Try it for yourself! and let us know your thoughts by posting a comment!

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