Yahoo have been sending out emails to their customers; letting them know that they are dropping the keyword minimum bids. Yahoo say they have done this due to the current economic client, this will help advertisers squeeze the most out of their Yahoo budgets which can only be a good thing!
Microsoft have made their new ‘Bing’ search engine official, they’ve sent out emails to all their existing Ad Center account emails with the following: “As many of you will have read this morning Microsoft has launched a new search engine â€“ Bing. On Wednesday the 3rd of June Bing.com will replace Live search. Ultimately, Bing [...]
Attendees at the Google I/O Conference in Sanfrancisco have all been given free HTC Magic Google Phones (also known as the G1) with 30 Days of free credit. This phone is HTC’s second venture into Andorid Phones, the phone itself is basically the same as the G1 but without a physical keyboard, instead it uses [...]
Facebook have recieved a $200 Million investment from a Russian company called Digital Sky Technologies. The Company takes a 1.96 percent stake in Facebook, which gives Facebook a value of $10 Billion. When Microsoft bought their shares for $240 Million, Facebook was valued at $15 billion, this is a drop of $5 Billion! Here’s Forbes [...]
According to Hitwise statistics in their latest newsletter, traffic to Social Networking sites has overtaken traffic to Retail websites for 3 consecutive months (January, February and March 2009.) This was the opposite last year, with Retail websites gaining traffic over Social networking websites. Here’s a quote from the Hitwise newsletter: “The growth of social networking, [...]
NMA Magazine report that Google have confirmed their plans for an Ad Exchange program, below is a small quote from the article: Â ”When pressed on the exchange model, Schmidt replied, â€œIâ€™m trying to avoid pre-announcing a product, if you get my drift.â€ Although DoubleClick, which Google acquired for $3.1bn in April 2007, already runs DoubleClick [...]
Gian Fulgoni of ComScore has put up an interesting article with some indepth graphs looking into the growth of search queries and drop in paid search ad coverage. Here’s a small quote: “This, in turn, raises the question: why would ad coverage decline? The first hypothesis â€“ that the search engines have been working hard [...]
Today Nokia unveiled their new 3G phone, which is to date the cheapest Nokia have released. Reuters reported on this new phone, see below for a quote:Â Â “The new 2730 Classic is expected to retail for 80 euros ($108), excluding taxes and operator subsidies, and go on sale from the third quarter of this year. An [...]
At Google’s second Searchology Event this week, they announced a host of new features for its SERPs. See the video below for a detailed analysis by Google themselves:Â Â Read more atÂ Marketing Pilgrim.
This weekend Google started to advertise its Google Chrome Browser on various TV networks, the video they used was created by the Japanese Google Team. See the video below:Â Â Â Â Â Here’s a small quote from the Google Blog:Â Â “A couple of months ago, the Google Japan team produced a fun video to demonstrate how clean and [...]