Last Thursday, Tug’s SEO team hosted our second knowledge sharing evening attended by bloggers and small business owners. Attendees were excited to learn more about SEO and the team was keen to meet the enthusiastic group.
We kicked off the evening with refreshments and a few one-to-one workshops for bloggers who signed up in advance. Our SEO experts did audits of the websites and provided tips on how to optimise websites, from explaining how to switch to a self-hosted website and using image ALT tags.
With about 20 website owners in attendance, we made our way to the conference room to start the awesome presentations the team created.
London based artist Lakwena is responsible for this beautiful barrage of colour located on Holywell Lane in Shoreditch.
Talented Lakwena’s inspiration is ‘the human instinct for adornment and embellishment’ which is clearly evident in this mood lifting mural. Shoreditch has followed this philosophy effortlessly for years, with vibrant, surprising and entertaining works of street art being lovingly created only to be painted over by equally fabulous works a few weeks later. Lakwena’s work is a 1st class example of why our EC2A postcode is such an uplifting, fun place to work.
‘Power of the Girl’ was a commission for NIKE foundation supported charity ‘The Girl Effect’, who’s main aim is to leverage ‘the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world.’ The intention of the piece was to promote East London’s first Girl Effect festival, bringing together talented female street artists, comedians and spoken-word poets to raise awareness for this worthy cause.
Lakwena’s striking modern-ethnic style encapsulates perfectly the global stance of ‘The Girl Effect’ . All girls are potential ‘agents of change’, change their prospects, and they have it in them to transform societies.
I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into what is arguably the largest advertising mechanism out there: the internet.
While much of what’s out there is either so subtle or such rubbish that we never fully process it, a truly powerful advertising message can completely shape the decision making process.
Here enters Google Review Extensions. I would even wager to say that this is one of the more commanding extensions that Google has to offer.
As a PPC Specialist, you likely already have some compelling ad copy endeavoring to lure an unsuspecting searcher to your page. As a PPC Specialist, you also likely know that is not quite as simple as it sounds.
With the subtle power of third-party [positive] reviews, you can convert a generic, bottom of the buying cycle query into a top of mind, brand aware conversion.
The image below illustrates the fight for that top spot to own the generic space.
The 1st rank winner is cleverly using social annotations to occupy more SERP real estate, the 2nd has no extensions whatsoever, and the 3rd is commanding space with a simple to implement review extension.
I am pretty sure we have all struggled with cramming proper branding, a call to action, and a key benefit into 95 characters – Google now offers the opportunity to strengthen this initial message with an additional 67 characters in the form of an exact quote or paraphrased content, including the name of the source.
In the effort to drive traffic in an over saturated marketplace, Review Extensions offer an opportunity to reinforce brand identity and stand out in the hyper-clutter of online advertising. Thanks Google!
For a guide on best practices and how to implement Review Extensions, visit: https://support.google.com/adwords/answer/3236114?hl=en
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting. Continue reading here…