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Heineken, @wherenext

18 July 2014
George Smart By: George Smart

@wherenext is Heineken’s latest social venture, designed to unite its audience in the urban pursuit of knowledge through their ‘Cities of the World’ campaign. By tweeting @wherenext followed by a location, users are sent a number of potential venues and a link to a mobile site carrying images and reviews. By using a unique algorithm that accounts for social media activity across platforms including Twitter, Instagram and Foursquare, @wherenext is capable of utilising geo-targeting in order to determine which locations near its audience are trending. Continue reading here…

Our Favourite Presentations from the 2014 Content Marketing Show

18 July 2014
Alyssa James By: Alyssa James
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Yesterday, three members of the SEO team at Tug headed over to the content marketing show at the Institute of Education in Russell Square. Pens and paper in hand, we were all prepared to learn about best practices, hear success stories and network in the industry. Next week, we’ll have a post full of all of the takeaways from the show, but today we’ll tell you about our favourite presentations: Continue reading here…

Social Media: one big review platform

17 July 2014
Simon Jenkins By: Simon Jenkins

New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.

Continue reading here…

PPC Boosts Brand Awareness By Over 6%

14 July 2014
James Jarrett By: James Jarrett

It is clear to see the advantages that paid search brings to direct response campaigns as the results of pre-determined KPIs are easily measurable. Brand awareness campaigns on the other hand, which are typically measured by impressions and clicks, do not represent the number of people who remember your brand after seeing an ad (if they even saw it).

Last month however, Google in partnership with Brand Research Specialists Ipsos MediaCT released results driven from 61 studies performed across 12 different verticals (from auto to retail), which found that search ads lift top-of-mind awareness by an average 6.6 percentage points.

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Continue reading here…

SEO Takeaways from the 2014 World Cup

11 July 2014
Verena Uebner By: Verena Uebner

What a World Cup it’s been so far…! And with two of the biggest teams in the world facing each other in the final this weekend, the biggest match is still to come…

With the world-wide biggest sporting event almost being over, it is about time to see what useful points SEOs and content specialists can take away from this eventful tournament and apply them when writing blog posts.

Lesson No. 1: BE DAZZLING

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James Rodriguez counts as the newcomer of the Brazil World Cup 2014

Your headline is the first impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. Therefore, choose a dazzling title for your post that grabs the attention of your readers and makes them read through the whole article.

Continue reading here…

Age Verification and Indexing for Alcohol Brands

1 July 2014
Mark Pitt By: Mark Pitt
mcewans age verification, age verification and SEO

If you are operating a website that markets an alcoholic brand, in many countries such as the UK, US and Australia it is a legal requirement that your website requests age verification to ensure that no under age users can access the site.

While this is certainly sensible, it can cause various problems when it comes to search engine optimisation.

If your age verification page is not set up correctly, search engine spiders can be fooled into thinking that your age verification page is in fact your homepage.

Therefore Google could understand that your website is actually about “You must be 18 years or older to view this website…”

What’s more, entering any internal page on an alcohol brand’s website will also require age verification, meaning search spiders may think that every page on your site is the age verification page.

Continue reading here…

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