The World Wide Web turned 25 years old this weekend and in the years since it was invented by Tim Berner’s-Lee, it has fundamentally changed humanity and our relationship with technology. The Guardian’s Technology section detailed a list of 25 things that you might not know about the web to celebrate.
They including the following interesting facts:
- The web is not to be confused with the Internet – the two are separate entities although they often get confused
- The web only works when it is free and open but many of the things built on the web are however, neither free nor open
- Tim Berner’s Lee is Gutenberg’s true heir after inventing the web, however when he first proposed the idea to his manager the feedback was “vague, but interesting”
To celebrate our awesome penthouse space at the top of our Shoreditch offices, Tug are throwing a Live Art event and party, with DJ sets, on Thursday 27th March from 6pm.
More details to follow – save the date, clear your diaries, it’s going to be EPIC…..
This exciting new feature is an expansion of Custom Audiences that allows advertisers to re-target users who visited a Website or Mobile App. An advertiser can re-target customers regardless of their original touch point on both mobile and desktop with any type of ad available on the platform.
For example if you were an online shoe retailer, when visitors reach a specific page on your website and don’t convert you can now place a pixel on your website which will populate a user pool on Facebook and look for those people on Facebook and re-target them with an ad of your choice.
You can select pages you want to include in each Website Custom Audience, and exclude others – e.g. if you want to include all visitors to your website but exclude any that bought from you, this is possible. The same possibilities exist for those who install your Mobile App. An advertiser can re-target users who installed your app but didn’t make a purchase on it, or perhaps they did buy something on it and you simply want to re-target them with other types of apps they might be interested in.
I feel this is a very exciting opportunity for advertisers as it now allows you to reach out to a Facebook audience already interested and attract them back. Whether it is acquiring a new customer or retaining a loyal one, the possibilities are great for advertisers with this new feature!
Recently Rand Fishkin wrote an article about promoting websites brands without content. Good post and great insights as usual. However, many brands use interesting content such as videos as valuable assets to engage with online communities and improve off-site online visibility.
If you haven’t already, look at a branded YouTube channel and see what’s to see what you can use in social media conversations or link building activities. Let’s focus on how you can use video content in your content marketing outreach activities…
How can you identify kick ass content?
It’s thought that you are an artist if collectors buy your work. Similarly, kick ass content is valuable if it appeals to specific online communities. It’s a good sign if publishers such as bloggers and online magazines want to share these YouTube videos. This is content that works!
By matching YouTube videos to possible target audiences, you can see if the content can sit in other sites thus amplifying the message to more communities. You could also search for the video title in Google and find out if some publishers have already embedded the content. If the content has already been picked up naturally by a certain niche, you can build up a longer outreach list in that space to increase the visibility of the content.
Alternatively you could search for similar videos produced by a competitor to find out if it’s been picked up.
Often YouTube channels presents a mix of promotional, funny and informative content and the last two types are often more effective in the outreach.
When you discover a video that could be of interest for a set of online communities, it’s time to test.
- Take into account how the publishers interests could clash with the messages expressed in the video.
- Avoid focusing on over promotional content. A great video with a sale slogan at the end could prevent many leads.
SEOs have heard it x million times: Content is King. And if I hear it again, my head is going to explode.
“Create content that people love and want to share!”
“A great idea means great content and even greater reach!”
I’m sick of hearing it because, well, it’s hardly true any more. Content has far surpassed being royalty – everyone and their mother is creating content and if you’re not, you basically don’t exist.
As a content writer, here’s what is King: the content brief. If content is the universe (and it is – it’s all around us), then the content brief is the creator, The Big Bang, the primordial ooze that is the beginning of kick-ass content.
I’m going to give you some pointers on how to write a content brief that will get you the results you’re looking for. At the very least, you won’t look like this every time you get your content back:
The Finnish smartphone maker, Nokia are well known for their quality hardware. A few years ago, Nokia announced plans to revamp it’s smartphone range by introducing a new OS on it’s hardware. This excited many Android fans with the possibility of Nokia’s quality hardware mixed with Google’s OS. Many were left disappointed when Nokia decided to forgo Android and instead opted to go into partnership with Microsoft and to introduce a whole new range of Windows Phones. Yesterday at the MWC 2014, Nokia did the unthinkable and announced the release of three brand new Android based smartphones.
The pricing of the new smartphones places them between Nokia’s line of “Asha” and “Lumia” series devices starting at 89 euros and going as high as 109 euros. This places them firmly in the budget range of smartphones, this will allow Nokia to compete with the likes of HTC, Samsung & LG. The three new phones are called the X, X+ and XL.
The software on board the phones will be a heavily modified version Android and will therefore have no access to the official Android market. The phones also focus on Microsoft products such as Skype, OneDrive & Outlook.
The X will be available immediately in growth markets, whilst the X+ and XL will be released in the second quarter.