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Mobile Friendliness Now Included In Google Search Algorithm

22 April 2015
By: Alice Riley

Yesterday, the much anticipated Google mobile algorithm update began rolling out. The mobile friendliness of a website will now be taken into account in the mobile search algorithm, which could mean significant changes in the mobile search results.

Google mobile algorithm update

 

Image source: Flickr 

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Google accused of anti-competitive behaviour by EU

21 April 2015
Matt By: Matt

Google has been formally accused of abusing its dominant position to promote its own interests by the European Commission, including breaching competition rules by giving prominence to Google Shopping results over other links in relevant searches. Further allegations have also been made regarding the prominence given to YouTube, Google Maps, Google+ and other Google owned services in search engine results.

The EU competition commissioner, Margrethe Vestager, has stated that their responsibility is to ensure companies do not deny European consumers as wide a choice as possible through artificial means, which Google are accused of doing by giving preferential treatment to their own services. These accusations follow a five year investigation into the company after antitrust allegations were made against Google by Microsoft, Tripadvisor, Streetmap and other companies.

Google Shopping Blog Image

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What a Twitter redesign tells us about their future

16 April 2015
Simon Jenkins By: Simon Jenkins

Twitter is beginning to roll out new a new homepage design in the US. The (currently) desktop-only transformation can actually give a real insight into the evolving direction of the tool.

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Hot off the press. The Big Search Handbook, sponsored by Tug.

16 April 2015
David Brooks By: David Brooks

handbook

We’re very proud to announce the release of IAB’s ‘Big Search Handbook’ sponsored by Tug. This handbook takes a look at new angles of Search, and the how to maximise business growth through this channel.

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Are you Average… or Beautiful?

14 April 2015
By: Kathryn Green

Dove continues to empower women through the influence of marketing.

Ever since the brand was set up ‘True Beauty’ has been a huge factor in their marketing scheme and this is no different in their new campaign. The message is ‘Beauty is a choice – and the power of this choice is in your hands‘. Dove strive to educate girls and women on a healthy perception and build their self-esteem, inspiring women to reach their full potential. Continue reading here…

Tug’s Top Takeaways from BrightonSEO 2015

14 April 2015
Verena Uebner By: Verena Uebner

On a beautifully sunny Friday morning, the SEO team woke up earlier than usual and trekked down to Brighton. With the sun shining and the weekend within reach, the city was teeming with visitors – and surprisingly, most of them weren’t headed towards the beach. They – like us – were in town for BrightonSEO 2015, the free search marketing conference that happens twice a year. It’s a full day of talks on the latest industry insights, with hundreds of agencies, companies and marketers represented.

After a hectic but rewarding day of presentations, here’s what we learned.

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